Royal Phuket City Hotel is a 30 years old property close to famous Phuket old town. The existing interior design and decoration is Thai Classical and the owner intended to still keep the style and enhance it to be classier. We redesign the logo to be “Gold Coin” as the legacy of Phuket is from mining and merchant. Gold, white and black color palette were used to keep classic style with modern touch.

Brand refreshment
Logo and CI design
Uniform design
Marketing collateral